We are delighted to finally be able to share our collaboration with Mazda Stories!
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Aquacycl is a longtime client of ours, and it has been a pleasure to watch their company grow. They just turned 5 years old, and to celebrate they hired us to produce a series of short videos that showcased the values of their individual employees. They wanted to keep it light and authentic while also highlighting the people who make them who they are.
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The request was a challenging one: tell the story of a test you cannot see, using real people, in a working lab, with absolute authenticity, honesty and transparency. Just the kind of job we love.
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We are honored to have our DP, Jenna Close, featured on the Focus on Women podcast. Focus On Women in an excellent organization dedicated to mentoring and empowering all female identifying creatives.
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A returning client asked for our help to produce, direct, and conceptualize a new ad campaign that would have longevity, be creative, and help them attract a new audience without alienating their existing one.
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Beer doesn’t stay fresh for long. It’s not that it goes bad, per say, but it loses carbonation and flavor. That’s when restaurants and breweries get rid of it. In a typical situation, this would mean hauling it offsite or processing it so it can be dumped into the sewage system. Until now…
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One of the things we hear most often from purpose-driven companies is: “I have a story…but how do I tell it?” When you consider that initiatives in the realm of sustainability, social and environmental justice and other such topics are very different from typical corporate production, this questions makes sense.
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Early in 2021 we were asked to photograph a story for US Bank about the perseverance of a woman building a small business with a great mission. For us, coming out of a year of Covid doom-scrolling, this was especially exciting.
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Some jobs win the trifecta. For us, that’s a purpose-driven client, a fascinating subject and permission to be creative.
Zymergen calls themselves “biofacturers”. They are a company that is fundamentally changing how things are made and what they are made of. Using biomolecules, microorganisms and genomic libraries, they partner with nature instead of struggling against it. From developing environmentally friendly ways of protecting crops to creating a biodegradable replacement for plastic, Zymergen is bucking the cubicle in huge ways every day.
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Back in 2015, we began a personal project shooting video and photographs of people who are dedicated to unique jobs or hobbies. While doing an internet search we stumbled across Bruce Gardner and the not-so-well-known Japanese tradition of hikaru dorodango, which is the art of making beautiful spheres from mud.
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It is essential today that purpose-driven brands; brands that move beyond profit and take a stand for good, be very particular and careful about the way in which they tell their stories. The consumer’s bullshit meter is finely tuned and greenwashing will not be tolerated. This year we were invited to speak about authentic storytelling on the Expo Stage at the Sustainable Brands flagship conference.
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My dad smells like fresh sawdust. When it’s cold - as it often is in northern Vermont - the scent is mixed with the sharp tang of winter. One of my favorite childhood memories is my dad picking me up from dance class; NPR on the truck radio, Snickers wrappers crammed into the cup holder, sawdust in the chilly air.
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From Our Studio to You. Peace, Joy, and Humor.
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REBOUNDING! No, not that thing you do after a break-up. That thing you do on a super-small trampoline that will big time kick your fitness ass.
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A relationship with an eagle is an equal one. You don't dominate the bird, and the bird doesn't dominate you. It's an equal partnership, and that's the only way that it can work. It's like no other bond that I know of in the animal world.
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Palomar wanted a fresh look to go with their gorgeous new hospital building. What excited us most about the project was the creative freedom they gave us: they wanted something unique that didn’t look like stock or like any ad campaign their competitors were running.
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