Authentic Storytelling for Purpose-Driven Brands

It is essential today that purpose-driven brands; brands that move beyond profit and take a stand for good, be very particular and careful about the way in which they tell their stories. The consumer’s bullshit meter is finely tuned and greenwashing will not be tolerated. This year we were invited to speak about authentic storytelling on the Expo Stage at the Sustainable Brands flagship conference.

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The Story of a Box Outside the Box

My dad smells like fresh sawdust. When it’s cold - as it often is in northern Vermont - the scent is mixed with the sharp tang of winter. One of my favorite childhood memories is my dad picking me up from dance class; NPR on the truck radio, Snickers wrappers crammed into the cup holder, sawdust in the chilly air.

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A Relationship With an Eagle is an Equal One

A relationship with an eagle is an equal one. You don't dominate the bird, and the bird doesn't dominate you. It's an equal partnership, and that's the only way that it can work. It's like no other bond that I know of in the animal world.

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