One of the things we hear most often from purpose-driven companies is: “I have a story…but how do I tell it?” When you consider that initiatives in the realm of sustainability, social and environmental justice and other such topics are very different from typical corporate production, this questions makes sense.
Read MoreIt is essential today that purpose-driven brands; brands that move beyond profit and take a stand for good, be very particular and careful about the way in which they tell their stories. The consumer’s bullshit meter is finely tuned and greenwashing will not be tolerated. This year we were invited to speak about authentic storytelling on the Expo Stage at the Sustainable Brands flagship conference.
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