Aquacycl is a longtime client of ours, and it has been a pleasure to watch their company grow. They just turned 5 years old, and to celebrate they hired us to produce a series of short videos that showcased the values of their individual employees. They wanted to keep it light and authentic while also highlighting the people who make them who they are.
Read MoreIt is essential today that purpose-driven brands; brands that move beyond profit and take a stand for good, be very particular and careful about the way in which they tell their stories. The consumer’s bullshit meter is finely tuned and greenwashing will not be tolerated. This year we were invited to speak about authentic storytelling on the Expo Stage at the Sustainable Brands flagship conference.
Read MoreMy dad smells like fresh sawdust. When it’s cold - as it often is in northern Vermont - the scent is mixed with the sharp tang of winter. One of my favorite childhood memories is my dad picking me up from dance class; NPR on the truck radio, Snickers wrappers crammed into the cup holder, sawdust in the chilly air.
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