An Image Library Made With Creative Freedom
Blog Post by Meredith Bless Patten
A returning client asked for our help to produce, direct, and conceptualize a new ad campaign that would have longevity, be creative, and help them attract a new audience without alienating their existing one.
JumpSport has turned to Buck The Cubicle many times over the last 4 years to help them transition from decade old imagery and storytelling to a more modern, diverse, and inspirational approach. We had been on this journey with them before, but never with absolute creative freedom to build a library of images from concept to completion.
We knew the company had already begun to promote their fitness products to the wellness community, in addition to the usual fitness buffs. Our challenge was to create enough variety in the one studio space available to us so we could get a diverse library of images that targeted both their new and pre existing audiences.
We dove deep into the values and future goals with JumpSport to help guide us in the right direction. As a result we went with two themes– moody, strong, gym theme and then a lighter, motivating, at-home gym theme. We hired 6 fitness instructors/models who were already familiar with the product to represent the demographic of humans who believe in rebounding for health and wellness.
The takeaway– the shoot was authentic, full of wonderful surprises in the ability, agility, and overall natural beauty the models brought to the shoot. The client had complete confidence in our vision and direction over the 3-day shoot and they were thrilled with the final deliverables. Here is what JumpSport had to say about the results:
“Buck The Cubicle is our go-to video and photo company. They always deliver the highest quality that supports our brand vision. They are highly professional and easy to work with. From quick expert testimonials to ten minute company videos they’ve provided us with exactly what we are looking for. And working on the set with them is great! They are light-hearted, hard-working, and highly effective. We make sure to build in creative free time because they often take the best photos or videos - one’s we would never have thought to ask for - when inspiration moves them. We just finished a photoshoot with them and are already looking ahead to the next project together. Highly recommend!”
JumpSport Inc. saw exponential growth during the last 2 years with personal fitness trampoline and backyard trampoline sales. The company began in the 90’s when they became the first to patent the safety enclosure to backyard trampolines, which is now used to keep millions of kids safely bouncing around the world. JumpSport has since grown into the fitness market with the goal of educating humans about daily movement for their health and mental wellness.