Posts tagged purpose driven
Aquacycl's Series of Authentic Shorts

Aquacycl is a longtime client of ours, and it has been a pleasure to watch their company grow. They just turned 5 years old, and to celebrate they hired us to produce a series of short videos that showcased the values of their individual employees. They wanted to keep it light and authentic while also highlighting the people who make them who they are.

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Sustainable Brands Interview: How To Tell Authentic Stories

One of the things we hear most often from purpose-driven companies is: “I have a story…but how do I tell it?” When you consider that initiatives in the realm of sustainability, social and environmental justice and other such topics are very different from typical corporate production, this questions makes sense.

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How One Personal Project Led to a Book

Back in 2015, we began a personal project shooting video and photographs of people who are dedicated to unique jobs or hobbies. While doing an internet search we stumbled across Bruce Gardner and the not-so-well-known Japanese tradition of hikaru dorodango, which is the art of making beautiful spheres from mud.

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Authentic Storytelling for Purpose-Driven Brands

It is essential today that purpose-driven brands; brands that move beyond profit and take a stand for good, be very particular and careful about the way in which they tell their stories. The consumer’s bullshit meter is finely tuned and greenwashing will not be tolerated. This year we were invited to speak about authentic storytelling on the Expo Stage at the Sustainable Brands flagship conference.

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